During my quest to improve my search engine results standing (which is currently nil at this time), I stumbled upon the concept of link exchanges. A link exchange is a scheme that boosts a site’s search results rank by allowing the site to build its link network. Whereupon I discovered the strange designation of “PR” attributed to a site or blog. For a while, I thought that “PR” meant “public relations”. Eager to learn more about site promotion, I chanced upon folks discussing how they were only interested in linking with anyone who was a PR4 or PR5. HUH??? I had no clue. Felt like a bumblehead who had to hire a PR guy to deck my pages in blinking lights, flash and dancing babies (ummm… that’s how yesterday I am).
dancing baby
Well I just found out it meant “page rank”. That was funny. I chuckled at my ignorance. Apparently, a site with a high PR is considered manna while those who don’t have it are just inconsequential.
With further reading, I determined that:

  1. I was chopped liver to the online community as I don’t have a “PR”
  2. I didn’t need to have this blog do a song and dance since all I had to do was raise my “PR” by networking.

Oh joy. To improve my placement in search engines, and for the rest of the online world to acknowledge my minute existence, it is supposedly a good strategy to get into some link exchanges with people whose sites are of higher “PR” standing than mine (which is literally everyone else out there). Then I should let it sit, wait and bake for 6 months and maybe then I will miraculously enjoy a few visits from curious surfers. Sounds cool to me — now all I need to do is join a web network or two…. Okay so anyone want to trade links with me?

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