Many people are able to create sites that attract lots of eyeballs which turn into ad clicks and finally, to cold hard cash. Somehow some are able to swing it. How do they do it? Through a nifty (read: useful, attention grabbing, content-rich) site with targeted advertising and a solid audience. But first you need to find it.
Coming from a purely engineering background, I gamely scoffed at marketing efforts at places I worked. To us techies, it meant fluff and the icing on top. Despite first hand exposure to online eyeball power — having had a couple of stints at dotcoms many moons ago — I didn’t quite fathom nor appreciate the significance of the relationship between marketing, advertising and $$$. I was from the camp “Build It and They will Come.” That is, if a product was good enough, it will sell itself. All the ballyhoo that had to sell product somehow made me uncomfortable. In fact, all the hype that had to sell non-existent product (read: vaporware) made me cringe. My impressions were colored mostly by my personal relationships with the marketers and salespeople themselves, who I found to be too slick or too attractive for my taste. But I get it now. Without fast talk or greasy hair to distract me online, I can see how it can all work. Business 101: You need a bit of everything: great product + marketing + time to build a consumer base. “Free” can equal revenue at some point.
Here’s proof of what a multitude of eyeballs can build.
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