Great news in my mailbox yesterday! Amazon’s aStore will have added functionality come November/December of this year.
Dear Amazon Associate:
The Amazon Associates team has received a ton of great feedback from the Associates community on what you like about the aStore Beta and how it can be improved. As an aStore Beta participant we would like to provide you a sneak peek at some of what the future holds.
The next release of aStore (currently slated for a late November release) will allow Associates to:
* Build and maintain multiple aStores using a single Associate ID
* Specify products to feature on Category and Sub-Category pages
* Create multiple instances of individual categories and sub-categories (e.g. Beatles Music and Rolling Stones Music)
* Feature up to 54 products on the front page of your store rather than the current limit of nine
* Write longer custom product descriptions
* Better control the layout and design for use in frames by providing the capability to remove the store header and category navigation
The list above is not all-inclusive as many other minor changes will be made to improve both the Associate and customer experiences. Please continue to send your feedback to associates-beta@amazon.com as we continue to look for ideas to incorporate into future releases.
We sincerely thank you all for the input and feedback you have provided during the first month of the aStore Beta, and we look forward to working together to make the product a continued success!
Sincerely,
The Amazon Associates Team
Not too long ago, I had originally bitched about the limitations of the aStore Beta, and I see they are addressing most of them. I have high hopes that finally the affiliate store will actually be configurable for and usable by target audiences, rather than behaving as Amazon replicas in a sea of blogs and sites in the internet. Well, these shortcomings are the reason why I haven’t used an aStore on this blog yet, since I am using one elsewhere. Till then I’m going to have to live with the Associate’s Recommended Product Lists, as seen usually on a site sidebar as a block of cycling wares packed into a fairly small space the size of a banner.
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There are 3rd-party services adding significant functionality to Amazon aStores. StoreBrander free service, for example, allows give your aStore own domain name, make links SEO-friendly, change aStore appearance using simple html templates.