I thought it would be fun to embark on an online comparison shopping exercise here once in a while to challenge ourselves with the problem of finding an appropriate, acceptable alternative to expensive inventions being touted as stuff that would make our lives so much better.

Here’s where this idea came about: earlier on, I wrote a post about “dumb business ideas that clicked” and that made their inventors rich. After writing from the point of view of the inventor, I wanted to look at things from the point of view of the consumer. I thought, sure, there can be silly ideas that make money, but I wondered if they deserved such success. Do these ideas and inventions really deserve our money? Or can we as consumers see through the hype well enough to know that cheaper alternatives do exist and are preferred over those newfangled, hot offerings that are advertised by our retailers?

Since I’m such a catalog collector (or magnet, as per advertisers out there); I must receive a dozen a month — I am swimming in resources for this new experiment. The idea is to find pricey products in catalogs or stores that are masquerading as “innovative” items you can’t possibly live without. These are things that are desiring of good, loving homes that will enjoy their use and get their money’s worth. Instead, I’ll uncover the truth about these products — that they aren’t as innovative as you may think because alternatives do exist. Whatever it is, cheaper and equally effective options aren’t that hard to find.


Let’s take the test and find out your buyer’s intelligence quotient (Buyer’s IQ).

For each of the following items, can you spot the cheaper alternative? And can you suggest additional, more frugal options? Do some of these products seem redundant enough to be eligible for the junk bin? You be the judge!

 

Pair #1

One of these items retails for $29.95 and the other is for $19.97.

round flashlight

A. Nightlighter Flashlight

       
lantern

B. Fluorescent Classic Double U-Tube Lantern

 

Pair #2

The fancy item costs $39.95 while the double duty item can go as low as $14.99 for twice the function!

foot stool

A. Foot Stool with Support Handle

       
chair

B. Child’s Chair Doing Double Duty?

 

Pair #3

Guess which one just costs $16.32 while the modern day version retails at $69.95.

electronic bible

A. Electronic Holy Bible

       
holy bible

B. Leather Bound Holy Bible

 

Pair #4

The portable one is yours for $13.77 while the heavy duty one that takes up much more space is priced at $59.95.

bonnet hairdryer

A. Collapsible Bonnet Dryer

       
hair dryer

B. Vidal Sassoon Ion Hair Dryer


If you picked all A’s as pricey inessentials, then your Buyer’s IQ is up there (as far as I’m concerned)!

It’s pretty ironic that many needless items can indeed sell, because there’s a market for such things. There are people who surprisingly enough to me, do buy these products whether or not they have the money, which of course accounts for the success and presence of such redundant products everywhere. Would you consider these more expensive inventions really original? Do they add any real value to your life? In some of the cases, I think that they can actually be more trouble than they are worth. After all, electronic items break. A big plastic apparatus that can engulf your entire head may not be that easy to store away.

As a consumer, I’d like to see more things: gadgets, inventions, items, merchandise that really make a difference, and that are hopefully affordable enough for most people, instead of recycled ideas in the guise of slicker, but pricier products. Where’s the innovation here? If I found it, I’d be happy to reward true innovation with my money and business. But then again, innovation is in the eye of the beholder, and oftentimes happens incrementally.

< If something catches your eye that has a high cost plus low usage factor that you’d like to share, then let’s hear about it. I’d like to thank GolbGuru @ Money, Matters and More Musings for inspiring this idea with one of my favorite frugal posts of all time: How To Flush $299 Down The Toilet, where he reviews a fish tank toilet.>