Why buying penny stocks can bite you. Two words: Massive Risk.
I received a reader question some time ago about the subject of penny stocks, which are also known as “stocks that are priced for under $1 per share”. I’ve replied privately to the individual who asked me the question, but I thought the subject merited some discussion here, so I’m reprinting their inquiry and the gist of my response.
Reader Question:
I wondered if you would give me your opinion on a stock I own…it’s so little known that I can’t find qualified opinions elsewhere. It’s a company called Serenic that trades on Canada’s TSX Venture Exchange, which is mostly known for mining. The ticker symbol is SER.
I had long talks with management after my broker recommended it and really liked their top-line growth story, but I was convinced because the valuation seemed unreal:
The company has about an 8 million market cap and more than 10 million in revenue (small I know). They also earned 7 cents a share last quarter, yet they are trading at 57 cents! I hope I’m not missing something, the management seems very credible and understated.
First of all, I’d like to remind everyone that I am not a professional financial advisor, planner or investment professional of any sort, so what follows are all just my opinions. At the same time though, my thoughts are pretty much in line with the general consensus about penny stocks — that they are extremely risky to delve into. I also have to caution you that I have rather strong opinions about such stocks.





