One of the more important features to consider when looking for a brokerage to house your investments is the quality of customer service provided. What if you need to perform trades and make transactions but then you find that you need to ask a few questions before making a move? If a broker were really reputable, you’d expect them to provide you with prompt and satisfactory answers but a firm that cuts corners by employing untrained staff or that lacks insufficient methods to contact them can be pretty frustrating to deal with. And of course, it can be worse! The wrong choice can cost you money.
I agree — a company is only as good as its employees. If you aren’t experiencing good service, it’s likely that you won’t last long as a customer. To gain loyal customers, a company needs to have top service and not just a solid or popular offering.
john mcleanFebruary 22, 2012 at 8:58 am
I am just getting started in the investment world ….Need lots of help in this area!
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One of the more important features to consider when looking for a brokerage to house your investments is the quality of customer service provided. What if you need to perform trades and make transactions but then you find that you need to ask a few questions before making a move? If a broker were really reputable, you’d expect them to provide you with prompt and satisfactory answers but a firm that cuts corners by employing untrained staff or that lacks insufficient methods to contact them can be pretty frustrating to deal with. And of course, it can be worse! The wrong choice can cost you money.
I agree — a company is only as good as its employees. If you aren’t experiencing good service, it’s likely that you won’t last long as a customer. To gain loyal customers, a company needs to have top service and not just a solid or popular offering.
I am just getting started in the investment world ….Need lots of help in this area!
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