The Southwest Rapid Rewards Program is Southwest Airlines' offering in the competitive rewards market. Enjoy flexible travel related perks by becoming a member. You will expedite the accumulation of points by carrying a card that is tied directly with the program. Some great rewards include the ability to redeem points for flights, picking up points that don't expire and receiving special promotions such as free flights and discounts on hotel, vacation and rental car bookings. Get more information about this program through this link.