Get Extra Perks and Special Offers From Your Broker
There is a lot of competition in the marketplace today for loyal customers, and the investment broker industry is no different. Brokers are having to compete for fewer and fewer investors and are having to come up with new and different ideas for attracting new accounts and keeping existing investors. They're doing it by making sure that they offer a quality service at a good price, and by offering some extras as well. Some brokers offer free trades while others may waive fees or give away subscriptions to financial publications. Others may even present you with the latest hot gadget around.
So what can you expect if you are a new customer looking for a new broker?
Zero cost transactions and trades. More and more brokers are offering free trades in the form of waiving their commissions on a variety of market orders. Some brokers offer a period of unlimited trading for free while other brokers offer a specified number of free trades. But, whichever the broker chooses to offer, it equals a great deal for new investors.
Free subscriptions. When it comes to keeping up with the markets, any investor will appreciate having access to a wide variety of publications. But maintaining several subscriptions can become quite expensive. Brokers realize this and have started offering free subscriptions to some of the top names in investment and financial news. Free subscriptions to the Wall Street Journal, Kiplingers, SmartMoney and many more are available from brokers if you know where to look.
Free Smart Phones. As more and more brokers move toward offering mobile apps, these brokers are drawing in their next-generation investors by offering free BlackBerrys and/or iPhones. Of course, the monthly contract is yours to purchase, but getting a free $600 phone is nothing to sneeze at.
But, as with all other financial endeavors, keep in mind that the freebies are only a small portion of the decision-making process when it comes to choosing a broker. Every investor is different and every investor’s needs are different. Investors that are new to the game need access to a wide variety of free stock trading educational articles, tools and interactive webinars and seminars that will help them learn about the ins and outs of investing. More experienced and more frequent traders require less hand holding, which ultimately leads to lower commission rates. And all investors need a slick, intuitive and responsive trading platform in which to execute their trades. Smart investors will choose a broker that meets their needs as well as offer plenty of great bonuses.
Brokers understand that investors are in the game to make money. They also understand that saving money on essentials is almost as important as making money on their trades. To be as competitive as possible, many brokers have begun to offer some of these essentials for free or at a greatly reduced price in order to secure new investors and to retain established ones. These perks are a way to thank their customers.
So, the next time you are in the market for a new investment broker, take a look at a few brokers that offer both outstanding features as well as special bonuses to their customers.