Financial Innovation In Silicon Valley: Attended SF Beta!

by Silicon Valley Blogger on 2011-01-121

One of the perks of living in this part of the world is the chance to attend cool startup mixers and networking events where you can see what’s brewing in the world of internet startups. While I was bummed that I wasn’t able to attend the Affiliate Summit in Las Vegas that took place over the past few days, I at least had a chance to cover the SF Beta event that Rob Garcia of Lending Club invited me to attend. I was aware that some folks I know were going to be at the Affiliate Summit, including reps and bloggers from GoBankingRates, and :); but while they were having their fun there, Silicon Valley had their share of happenings in the world of business.

So what is this event I attended last night? It’s called SF Beta, which is a social event that allows anyone who works in the startup realm (investors, executives, business development folks, marketers, founders and even bloggers(!)) to converge in one place, to network and to check out some site and application demos. Some drinks and food were available but the place was pretty crowded so the food quickly evaporated.

At any rate, I attended this event with the Digerati Spouse and the lazy guy behind Lazy Man and Money. I have to give special thanks to Irene Shubladze from Credit Sesame for helping us get in with an extra ticket at the last minute.

There were many new people I got to meet for the first time: I was thrilled about meeting some of the people I work with online whom I finally got to see in person. There were also a few people I had already met in the past whom I was able to touch base with again. All in all, great fun and learned a few things!

Financial Innovation In Silicon Valley (SF Beta)

The sponsors and attendees included:

You can see how there is a lot of representation here in the financial startup space, with a few newcomers that you may be interested in hearing about.

Some of the companies at the event, such as Lending Club, Credit Karma, Credit Sesame, DebtGoal (now, and Zecco have been featured to some degree on this blog. I’ll surely be featuring more of them and other sites I’ve encountered in future posts. Stay tuned for more news from these companies and more coverage on their products and services!

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Now on to some great pieces from around the blogosphere!

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{ 1 comment… read it below or add one }

Andrew @ Money Crashers January 16, 2011 at 9:48 pm

SF Beta sounds pretty sweet and like quite the group of people! Cool stuff! Thanks for the mention!

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